Virtue Hair Styling Products

Virtue is the world’s only hair-care brand made with a healing protein called Alpha Keratin 60ku. It sounds science-y because it is. It’s identical to the keratin that makes up 90 percent of our hair, so hair recognizes it as its own, repaving damage to make strands whole again. Born from regenerative medicine, this protein now gives us our best hair humanly possible. Virtue products are also vegan, cruelty-free, and free of parabens, sulfates, gluten, and phthalates. Who said you can’t have it all