Tower 28 Beauty Foundation

Founded by longtime beauty executive Amy Liu, Tower28 is a beauty brand that’s designed for sensitive skin but made for all, with formulas that are 100 percent clean, vegan, and free of every known skin irritant. Named after tower 28, the lifeguard tower on the border of free-spirited Venice and sunny Santa Monica, the LA-based beauty brand is all about that low-maintenance, effortless California style.